As a graphic designer at CPI - Career Pathway Institute, I collaborate closely with the marketing team to craft visually captivating designs that amplify the brand's presence while ensuring a cohesive and consistent identity across all platforms. I spearheaded the creation of CPI's brand guidelines and mascot, establishing a distinctive and
strong brand identity. Additionally, I design engaging social media content,
marketing campaigns for Bay Area events, and customized merchandise
that resonates with the brand's vision and each event's unique character.
CPIbara- The Mascot
CPI Merchandise
Featuring posters with QR codes aim to effectively promote CPI
and encourage individuals to join the community.
Stationery - practical and useful for jotting down career insights, workshop notes, or personal reflections.
Business cards aim to effectively promote CPI and engage individuals in joining the community while providing valuable resources and opportunities for career development and growth.
Bookmarks featuring motivational quotes or career tips and include CPI branding.
Everyone appreciates a good cup of coffee or tea during long career coaching sessions or networking events.
Branded mugs can serve as a daily reminder of CPI's support.
CPI Brand Book
CPI Events
As a graphic designer, I am particularly fascinated by how AI can enhance image editing, automate tedious tasks, and offer intelligent design suggestions, ultimately allowing me to
focus more on the creative aspects of my projects.
To stay at the forefront of these developments, I have
actively attended various AI-related events in the Bay Area.
I was responsible for the branding of one such event- "Workplace Trends - Navigating the AI Era" at The Huddle, Google, organized by Women in Tech USA and CPI.
This hands-on involvement not only deepened my understanding of AI’s impact on the tech and design
industries but also allowed me to contribute creatively
to these influential gatherings.
