Timeless Pearl

Introducing the Olivia Burton’s Timeless Pearls wrist watch —

The ultimate timepiece for the adventurer in you!

Target Audience

Olivia Burton watches are popular among women of all ages, but the brand's designs and marketing often appeal to younger women. Typically, the brand's target demographic is women between the ages of 18-35. However, the brand has a wide range of designs that can appeal to women of all ages, from playful and whimsical styles to more classic and sophisticated designs.

Background

Olivia Burton is a British fashion brand known for its vintage-inspired watches and accessories. Their watches are known for their feminine and delicate designs, often featuring floral motifs, animal prints, and pastel colors. Today, Olivia Burton continues to create beautiful and affordable timepieces that appeal to women who appreciate a vintage aesthetic with a modern twist.

Product Advertisement video

Design Problem

To design a photo realistic product illustration, then expand and implement it into a multi-media advertising campaign that conveys the new features and vintage aesthetic of Olivia Burton’s wristwatch with a new modern twist.

Objectives

The objective of this project is to create a realistic illustration of a wristwatch that is consistent with the feminine and unique design elements of Olivia Burton. It should also be suitable for everyday wear and outdoor activities. To create a design that is water resistant and dust proof, without compromising the aesthetic appeal of the watch.

Design Process

I researched about the history of Olivia Burton and its advertising campaigns and observed that they have always focused on highlighting the unique design elements
of their watches, as well as the brand's commitment to positivity and kindness. I got inspired by their design process and so I placed a strong emphasis on creating
a product that is both unique and functional, with a focus on feminine design elements. I used an existing photograph of an Olivia Burton’s wristwatch as a reference for my illustration and created a vector illustration on Adobe Illustrator.

Design Solution

I named this project as ‘Timeless Pearl’ because I thought this name effectively captures the essence of Olivia Burton's design aesthetic and would be a fitting choice for a watch that embodies their brand values of classic sophistication and feminine elegance. By using the word "timeless," the name suggests that the watch will never go out of style and can be worn for years to come. The word "Pearl" evokes a sense of elegance and femininity, and talks about the pearl finish design element in the dial of the new watch. I focused on using gradients and lot of layering to create a 3D effect with light and shadow which helped me create a realistic looking image close to that of a photograph.