Prada x Tamara De Lempicka

Given Tamara de Lempicka’s association with the Art Deco movement and her influence on fashion and design, Prada’s upcoming campaign draws inspiration from her bold and graphic style. The campaign features blingy and stylish accessories in Prada’s latest collections, set against the backdrop of Lempicka’s iconic paintings. It will also incorporate elements of her signature
color palette and geometric shapes into the brand’s visual identity.

Target Audience

The age group for this Ad campaign would likely range from 25 to 50 years old, with a focus on women in their 30s and 40s who have established their careers and are looking for high-end products that reflect their success and taste. This age group is likely to have the disposable income to invest in luxury goods and may have an interest in art and design. This campaign could resonate with a wide range of consumers who appreciate unique and high-quality products that are inspired by art and design.

Background

Prada is known for collaborating with artists and designers to create innovative and visually striking campaigns that push the boundaries of fashion advertising. They have worked with renowned artists to create installations, films, and other multimedia projects that showcase their collections in unique and unexpected ways. Given Tamara de Lempicka’s association with the Art Deco movement and her influence on fashion and design, Prada’s upcoming campaign draws inspiration from her bold and graphic style.

Design Problem

The challenge is to create a campaign that appeals to a fashion-forward audience while also honouring Lempicka's legacy as an iconic artist. The design must strike a balance between showcasing Prada's products and celebrating Lempicka's artwork, while also staying true to the brand's established aesthetic.

Objectives

To create a new advertising campaign for Prada's handbags and jewellery inspired by Tamara de Lempicka's paintings. The campaign should showcase the luxury and sophistication of Prada's products while paying homage to the bold, geometric style of Lempicka's art.

Design Process

I researched into Tamara de Lempicka's life and work, as well as Prada's history and design ethos. I also looked at Prada’s past Ad campaigns to study the thought process that goes behind creating and advertising new collections. I then brainstormed concepts for the campaign, considering the various media and channels that will be used to showcase the products. I created various design elements, including typography, color palatte, and graphics inspired by Tamara de Lempicka's work. I then used these compositions in creating street wall advertisement, POP displays, building billboard advertisement and packaging design mock-ups.

Design Solution

This advertising campaign showcases Prada's handbags and jewellery alongside Tamara de Lempicka's artwork. The campaign will feature bold graphics and patterns inspired by Lempicka's art deco style, combined with Prada's signature colors and materials. The campaign will be presented through a variety of media, including print ads, social media content, short films, and interactive digital experiences. The design will pay homage to Lempicka's legacy as an artist while showcasing Prada's products in a sophisticated and luxurious light, appealing to a fashion-forward audience with an appreciation for art and design.